Explore our latest campaigns

Step inside our stories! We reveal the narrative behind the shoot, the showcased products, and the captivating photos.
LATEST CAMPAIGN

WAKING UP IN LA SPEZIA

The beauty of waking up in La Spezia, the beautiful coastal town a short drive away from the world- renowned Cinque Terre, is unparalleled. Unexpectedly quiet. The playful colors of the architecture and Italians’ firm conviction in dressing up made this the perfect setting to for our new Finca Bathrobe in Juniper Green. It strikes a delicate balance of being dressed up and comfortable at the same time. The cast includes Mathilda's closest family: siblings, children, mother, and grandmother.

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TUSCAN SERENE ESPACE

Discover the debut of our Finca Bathrobe in Corrall Pink and Juniper Green Towels, inspired by the rustic elegance of the Tuscan countryside. Join us as we capture the essence of Italian sophistication and familial warmth, with Mathilda's nearest and dearest by her side: siblings, children, mother, and grandmother.

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BOUTIQUE HOTEL CHARM

In the heart of Stockholm, nestled within the vibrant pulse of the city, lies the boutique hotel Lydmar Hotel. Here, amidst the chic ambiance, we had the privilege of showcasing Juniper's bed linens in Snow White, Stone Grey, and North Sea Blue. Camilla, one of Mathilda's dearest friends, graces the photos. What color of bed linens is your favoruite?

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MORNING IN PORT ANDRATX

Step into the peaceful mornings of Port Andratx, Mallorca – Mathilda's beloved getaway and a wellspring of inspiration for Junipers. Here, with the soothing sound of waves and the rustle of palm trees, creativity flows naturally. Join us for a stroll through Port Andratx, where each sight and breeze sparks stories and product ideas. Follow along to experience the heart of Junipers, born from the tranquility of this coastal retreat.

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A HISTORIC HAVEN IN SÓLLER

Nestled in the historic heart of Soller, a charming coastal town on the Spanish island of Mallorca, lies Mon Cor—a meticulously restored historic home boasting original features such as floors, doors, and windows, along with a preserved well and grand entrance hall. Built in 1903 as a second home by a French merchant who fell in love with a local woman. Shooting amidst such magical surroundings, on the island where Juniper was born, was truly enchanting. As we unveil our latest offerings—a range of luxurious bath towels and Tencel bedding—immerse yourself in the beauty and heritage of Mallorca.

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CHRISTMAS MORNING AT HUFVUDSTA GÅRD

Experience Hufvudsta Gård, a hidden gem nestled along Stockholm’s Ulvsundafjärden, steeped in history from the 1300s. With roots tracing back to the medieval estate of Hudhastum, Hufvudsta Gård has evolved through the centuries, witnessing the intrigues of Swedish nobility, including the 18th-century schemes surrounding King Gustav III.

Today, Hufvudsta Gård harmoniously blends the past with the present, where original features and meticulous restoration efforts preserve its rich cultural heritage. Join the Juniper team for a Christmas Morning Campaign at Hufvudsta Gård, where tradition and festive charm come alive in this historic estate.

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