Interview

Interior Designer Sanna Flygare

Interior Designer Sanna Flygare - Juniper
EXCLUSIVE INTERVIEW WITH SANNA FLYGARE

February 20th, 2024

In our exclusive interview with Sanna Flygare, the visionary interior designer behind Studio Flygare, we unravel the creative journey that led her from a background in textile engineering to the founding of her own design studio. Join me, Mathilda the founder of Juniper, and Sannas conversation where she shares her insights into the delicate art of blending Southern European influences with the simplicity of Scandinavian interiors, offering a glimpse into the magic that transforms bedrooms into serene retreats.

Sanna has a background as a textile engineer and worked within the fashion industry for 15 years, and it was when she began renovating her own home that her interest in interior design truly blossomed. Friends started seeking her help, and she felt it was something she wanted to explore further. So, she began studying remotely during her first parental leave five years ago.

When and how did you take the leap to become an entrepreneur and start Studio Flygare? I founded Studio Flygare four years ago, but it's only since last year that I took the plunge and dared to commit 100% of my time into only working with clients as an interior designer.

When creating a moodboard for a bedroom with Southern European influences, are there specific sources of inspiration you usually turn to?
Primarily nature, especially when it comes to the color palette. Traveling and visiting different hotels is incredibly inspiring, and I always come home with my phone filled with pictures of various details. Then, I spend a lot of time on Pinterest once I want to hone in on the details.


"Nature is an important source of inspiration, especially when it comes to the color palette. Traveling and visiting different hotels are also so inspiring, and I always come home with my phone full of pictures of various details."

 

How can one balance traditional Southern European design elements with Scandinavian interior style in the bedroom? Maintaining potentially whitewashed walls and wood on the floor and other details while adding earthy colors like terracotta, blue, green, and yellow, inspired by a sandy beach. If you want to use the classic patterned tiles, I suggest sticking to the same color palette to avoid overpowering the space.

Moodboards are a fantastic method for visualizing design concepts. Can you share your approach when creating moodboards? Since a moodboard describes the feeling, materials, and colors, I usually start by identifying the 'big' elements, such as accent colors, dark or light wood, etc. From there, I work with different shades to avoid it becoming too flat.

Moadboard Sanna Flygare for JuniperSanna created a moad bord for this interview:  See how she works with the big elements of wood and sand colors and how she ads a hint of green and blue in particular.

Are there specific details or materials in Southern European design that you believe create a sense of harmony and tranquillity in the bedroom? Materials like terracotta and colors like blue and green, known for their calming effects, combined with wood, which is also a crucial element in Scandinavian design.

How do you think about color choices for bedding when decorating a bedroom?
Because I believe in investing in high-quality bedding that will last for many years, I suggest a solid light color. It doesn't have to be white but should fit into the overall color palette of the bedroom.

Right now Sanna and her crew of handymen are working on a design for my eldest daughter's room and my hope is that we'll be working more with each other in the future. Sanna has this really amazing energy that draws you in! I can warmly recommend reaching out to Sanna if you are looking for support in renovating your Stockholm-home.

Follow Sanna on Instagram.

Mathilda and Sanna interview

The story behind the Decorative Collection Palma

We are so excited to finally share Juniper’s latest launch – a collection of decorative pillows and bedspreads. This is a collection that captures the essence of boutique hotel luxury, but reimagined to feel right at home.


Handmade in Stockholm, each piece is crafted with carefully chosen fabrics from some of Europe’s finest textile houses. The inspiration for this collection comes from a place that is deeply meaningful to Juniper: Gran Hotel Son Net in Mallorca. It’s the very hotel where the idea for Juniper was born – a place that beautifully blends luxury with the warmth of a personal home.

For this collection, even the smallest details have been thoughtfully considered. The inner pillows are crafted in Denmark using recycled ocean plastics, transformed into high-quality fiberfill. Sustainability and craftsmanship are at the heart of every piece.

The first release features a set of decorative pillows and bedspreads designed to make your spaces feel both unique and inviting. My hope is that these pieces will bring the same sense of relaxation and elegance you’d find at a boutique hotel while feeling entirely your own.

Our photoshoot for this collection took us back to Mallorca. Stay tuned as we share these moments and give you a closer look at the collection that we are so proud to share with you.

Get inspired

Hover over the photos to see all the product details.

Complete your look with our Exclusive Bundles

Save time and create a cohesive style by shopping our curated bundles. Each bundle is thoughtfully paired to help you achieve the perfect boutique hotel feel in your home.

decorative Collection

The Decorative Duo

This bundle includes one Decorative Pillow and one Decorative Roll, available with or without our inner pillows. Perfect for adding a touch of style to a chair in your living room or bedroom.

See Bundle
Juniper Green

decorative Collection

The Decorative Pillow Pair

This bundle includes two Decorative Pillows (40x60 cm), available with or without our inner pillows. Ideal for elevating your bedding with sophistication and a touch of color.

See bundle

decorative Collection

The Decorative Roll Cover Pair

This bundle includes two Decorative Rolls, available with or without our inner pillows. Perfect for decorating your sofa or chairs in the living room, or for adding a refined touch to your bedding.

See bundle
Mountain Clay Shimmering Olive Green

decorative Collection

The Complete Set

This bundle includes two Decorative Rolls and two Decorative Pillows, available with or without our inner pillows. Create a boutique-hotel feeling in your bedroom while keeping it warm and personal, just like home.

See Bundle
Ivory Sand

decorative Collection

The Bedspread

The bedspread has a soft, muted beige tone with a beautifully quilted texture, offering a subtle, elegant pattern. Its clean, crisp lines provide a sophisticated look, while the subtle stitching adds depth and texture

See product

Versatile Elegance for Every Room

I love how versatile these decorative pillows are—you can style them on your bed for a touch of elegance, and when you’re ready for a change, move them to your sofa or favorite chair to instantly elevate the look of your living room.

Mountain Clay Shimmering Olive Green

Thoughts from Mathilda, Founder of Juniper

I’m completely in love with our new collection, Palma. It’s amazing how it can transform a room and add that little something extra. For me, it’s all about the small details that bring joy—like walking into your bedroom after a long day, turning on the light, and feeling that warm, inviting atmosphere. Or curling up on the sofa with your morning coffee, surrounded by soft textures that inspire a sense of calm for the day ahead. These moments are what this collection is all about.

Customer Support

If you have any questions or need assistance, don’t hesitate to reach out. We’re here to support you!