’d love to say yes right away, but I have to admit we haven’t started that development yet. However, I can promise that I’ll begin working on a prototype this spring — and I’ll make sure to share updates with you along the way.

We currently don’t plan to. This design detail is quite a Scandinavian invention, and I completely understand its purpose when making the bed. However, when I first designed our bedding, I found the look cleaner and more elegant without the holes - and personally, I didn’t enjoy when the duvet peeked out during the night. I promise, it’s still very easy to make the bed without them! I might even share a short video to show you how.

Yes — and I’m so excited about this! We’ve developed a beautiful deep green shade, Juniper Green, which I can’t wait to launch. It was originally planned for this autumn, but we had to prioritise restocking existing colours and sizes. Next year, it will finally arrive.

We’ve also been experimenting with a deeper grey and considering a darker beige tone - but I love the idea of a burgandy color as well!

Yes! We’re planning to introduce 1-2 new sizes with each factory delivery next year. We’ll share all updates in our newsletter and on Instagram, so you won’t miss it.

I’d love for you to find exactly what you’re looking for. I’ll check if we can include that in the next order. In the meantime, our 150x210 cm duvet cover actually works beautifully with a 150x200 cm insert - just tie the corner ribbons inside, and the duvet will stay perfectly in place.

So lovely that you’re wishing for this! We’ve had several requests for matching towels to our Finca Bathrobe in Coral Pink. To be completely honest, what’s holding us back at the moment is that our factory requires quite high minimum order quantities - launching a new colour takes a fair bit of investment.

But I truly hope Juniper continues to grow beautifully next year, so that I can make this wish come true.

No, and let me tell you why. Our silk is made from 100% Mulberry silk of the highest quality, and this material keeps its natural tone when untreated. Dyeing would compromise the integrity and softness of the silk, so we’ve chosen to keep it pure.

Great question! Here’s how: turn your duvet cover inside out and tie the upper corners around the duvet corners using a small knot. Then turn the cover back and repeat for the lower corners. This keeps your duvet perfectly in place - night after night.

This detail actually came from my own frustration with duvets bunching up at the top. One day, when Juniper launches its own duvets and pillows, I’ll make sure they include matching corner loops for an even smoother experience.

Such a good question! Over time, white bedding can start to look a little yellow - and who doesn’t want to bring back that crisp, fresh look? I’ve written a step-by-step guide on how to restore your whites, which you can follow for perfect results. Read it here.

Such a good question! We recommend washing at 40°C - modern washing machines and detergents are so efficient today that there’s really no need to go higher. That said, our bedding is fully prepared for 60°C washes too, so no problem if you prefer that.

Tumble dry on a low setting and remove the bedding while it’s still slightly damp. Hang it over a door frame or drying rack, and it will dry naturally smooth.

And for that perfectly crisp, hotel-like finish — I have the simplest little trick: spray a bit of water over the fabric (don’t worry if it feels like too much!), smooth it gently with your hands on both sides of the pillowcase or duvet cover, then leave it for a while. You’ll be amazed by the result.

You can find our full washing guide here, and also my tips for perfectly smooth bedding when making the bed.

Yes, we did change factories after our early years. If you purchased your Snow White bedding around 4–5 years ago, it was made by our first manufacturer, who used a slightly higher thread count and finer yarn, which made the fabric a bit more fluid.

However, we’ve kept the same premium quality - 100% Supima cotton with extra-long fibres - though the craftsmanship and weave have evolved slightly over time. It’s also worth mentioning that our bedding softens beautifully the more it’s used and washed. So, it can be a little tricky to compare a new set with one that’s been loved for a few years - older ones tend to develop that wonderfully smooth, polished feel that only comes with time.