The Hand Towels
The Hand Towels - Beach Sand
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Hand Towels in Juniper Green & North Sea Blue are back in stock in beginning of March 2026.
Free shipping & exchanges | Delivery in 3 days
Very nice quality!
Anna S.
58, Oslo
Â
The hand towels are incredibly soft to the touch and will instantly upgrade your hand washing experience.
- 100% extra-long-staple Supima cottonÂ
- OEKO-TEX 100 certified
- 700 gsm lightly twisted terry cloth
- 100% biodegradable packaging made in Portugal
- The Towel Factory is located in Portugal
- Free shipping and free exchanges
- Don’t love the towels? We’ll take them back within 30 days and issue a full refund
Pricing
WHY INVEST IN JUNIPER TOWELS?
100% Supima Cotton - softer, stronger, and more luxurious than regular cotton.
700 g/sqm - heavy, absorbent quality that feels like a spa at home.
5-star confidence - 92% of 1000+ reviews are top-rated, plus 30-day full returns.
Sustainability
Let’s be honest, sustainability is complex. It’s not about one thing, but many.
We’ve defined 17 principles for responsible production, including keeping the production 100% vegan, always producing our products within the EU, and buying raw materials from known origins, with full traceability from fiber to final product. Read more

100% SUPIMA COTTON
Top 1% of the world's cotton.
PRODUCED IN PORTUGAL
In a family owned factory.
FREE DELIVERY
And exchanges.
TRY AT HOME
For 30 days.
WHAT DOES “TRY AT HOME FOR 30 DAYS” MEAN?
If you, for any reason, decide that you don’t love your towels you can initiate a return within 30 days of the order date. That’s how sure we are you’ll love them.
AMAZING RAW MATERIALS, amazing towels
SUPIMA COTTON
Supima is an extra-long-staple cotton, making up just 1% of the world’s cotton.
Grown on about 500 family-owned farms in the US, it’s cultivated with care for soil, water, and zero-waste practices. Through Oritain, every fiber can be forensically traced to ensure authenticity.
Supima isn’t cheap, but it’s the cotton you want your towels to be made of.
OUR FOUNDER MATHILDA
THE CREATIVE MIND BEHIND JUNIPER
In 2018, founder Mathilda Wibom Westerberg stayed with her family at Gran Hotel Son Net in Mallorca, a hidden boutique gem surrounded by Juniper trees.
The service, food, and sleep were unforgettable. Inspired by that feeling, she created Juniper to bring the same sense of joy and boutique luxury into everyday life through timeless home essentials and exceptional care.
The Juniper Gift Box
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Ulf G.
★ ★ ★ ★ ★Incredibly soft and you dry off immediately, high quality.
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Lena L.
★ ★ ★ ★ ★Fantastic, almost a bit too luxurious.
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Chih-Hao K.
★ ★ ★ ★ ★Super lovely fluffiness and quality - recommended!
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Mats G.
★ ★ ★ ★ ★Great towels! Bought green bath towels. Very nice green color and they are so nice.
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Andrea T.
★ ★ ★ ★ ★Very happy with my purchase, these towels are really the best, soft, thick, and the right size.
Upgrade Your Bathroom with Our Towel Bundles
Enjoy built-in savings and give your bathroom a full upgrade with our curated towel sets.
Bestseller
The Master Bathroom Towel Set
Our bestselling Master Bathroom Towel Set includes two shower towels (70Ă—140 cm) and two hand towels (40Ă—70 cm).
You can mix and match colors to suit your style and preferences. The rich textures and carefully selected hues will elevate your space, bringing a cohesive, spa-like feel from the moment you step in.
The Grand Bathroom Towel Set
For those who love the bigger towel sizes, our Grand Bathroom Towel Set is the perfect choice!
It includes two bath towels (100Ă—150 cm) and two hand towels (40Ă—70 cm), giving you the ultimate upgrade for your bathroom. The larger bath towels provide extra comfort and coziness.
Just like our Master Set, you can mix and match colors to make it your own—plus, enjoy an exclusive bundle saving.
The Shower Towel Set
Includes four shower towels (70Ă—140 cm).
This set is perfect for couples who always want a fresh set ready or for larger families who simply need more towels!
Just like our other bundles, you can mix and match colors in pairs of two—plus, enjoy an exclusive bundle saving.
FREQUENTLY ASKED QUESTIONS
Still uncertain? Find the answers here.
How do Juniper towels differ from other towels?
The vast majority of towels are created from long-staple cotton, we create ours from 100% Supima extra-long-staple cotton. In other words, we use better raw materials.
From this superior raw material, we create a 700 g/sqm terry. This isn’t unique, you’ll find a similar weight with other premium brands. But the combination of the best cotton in the world and a heavy terry is exceptionally rare.
The towels are so soft you’ll look forward to stepping out of the shower in the morning or at night.
Are Juniper towels right for me?
The short answer is, yes most likely.
As long as you are in the market for new terry towels, this is the best of the best. There is no upgrade after this regardless of what you pay.
In fact, we are so confident that these towels are right for you that you can buy our towels and try them in the comfort of your own home for 30 days.
And if you, for any reason, don’t want to keep the towels, we will take them back and issue a full refund. As simple as that.
What is Supima cotton and how is it better for me?
Not all kinds of cotton are equal. Supima and regular cotton are, in fact, two different species of cotton. The most common type of cotton grown worldwide typically has a fiber length of about 1 inch, whereas Supima cotton’s fiber averages 1.5 inches. Shorter fibers produce yarns that are rougher and subject to pilling on the surface of the product, while longer fibers contribute to strength and softness. Supima cotton is grown at 500 primarily family-owned farms mainly located in California. It represents less than 1% of cotton grown worldwide and is the most expensive widely commercially available cotton in the world due to its high-quality standards and commitment to sustainable farming.
How often should I wash my Juniper towels?
Probably more often than you think. Our towels are no different from other towels when it comes to washing frequency. That means your towels should be washed every week if you use them daily.
How much bigger are the bath towels compared to the shower towels?
Our shower towels measure 70×140 cm, while our bath towels are 100×150 cm—significantly larger. The extra size makes them perfect for wrapping yourself in comfort after a shower or bath.
Do the bath towels also have a hanger?
Yes! You'll find a hanger loop on the long side of the towel for easy hanging.
Why are your towels more expensive than other brands?
Our towels are crafted from the finest 100% Supima cotton, known for its exceptional softness, durability, and sustainability. Supima sets the highest standards for responsible cotton farming, ensuring better care for both people and the planet. Additionally, we produce our towels in a family-owned factory in Portugal, where craftsmanship and quality come first. Despite this, we strive to offer the best possible price to make luxurious, long-lasting towels accessible to more people. You can read more about Supima in our guide.
Can I really try the towels and return them for a full refund if I don’t like them?
Yes! That’s how confident we are that you’ll love your towels. If they don’t meet your expectations, you can return them for a full refund. You’ll find more details in our return policy at the bottom of this page.
Are the towels fluffy?
Yes, but not overly fluffy. When designing the perfect towel, we tested countless prototypes, and one of our biggest debates was about the loop length. It took longer than expected to find the ideal balance between softness and absorbency while ensuring the towels remained stylish and long-lasting.
Our Founder’s Thoughts on Juniper Towels
To create the perfect towel, we went through countless prototypes, and surprisingly, one of the longest discussions was about the length of the loops. Finding the perfect balance between comfort and absorbency, while also considering appearance and durability, took much more time than I ever imagined.
I’d love to hear what you think, did we get it right?
Juniper Towels in Your Home
We love seeing how you bring Juniper towels into your home! Explore how our customers style their towels and discover the beautiful colors they’ve chosen.
Juniper in the Press
We’re honored to see Juniper featured in some of the most inspiring publications.
Customer Service
If you have any questions about our towels or need assistance, don’t hesitate to reach out. We are happy to help!