Elevator stories

Mont Fort

Step Into the World of Mont Fort

Elevator stories

Fragrance

Words Mathilda

A fragrance born in the Alps, two years in development, and the feeling behind Hotel de Juniper. The story of our first scent line.

When we first launched our bed linen in Snow White, something else quietly began to take shape too: not a hotel in the traditional sense, but a feeling, the beginning of what we came to call Hôtel de Juniper. A world I could picture clearly: the calm atmosphere, the soft light, the textures, and most of all, the scent. It was never a physical place, just a feeling we kept building through every product since. With Mont Fort, that feeling can move into your home.

More than a product, a beginning

Launching a fragrance felt like a bigger step than it sounds. We introduced bed linen and terry towels in 2021, but scent is different: more personal, more emotional. When we decided to launch Mont Fort in 2022, I was nervous and full of anticipation in equal measure. It wasn't just another product; it was a way of inviting you into the world we'd been building slowly, through every detail and every conversation with you.

The heart of Mont Fort

The fragrance itself took nearly two years to develop, and the inspiration was clear from the start: the Alps. Crisp mountain air, tall pine trees, quiet mornings with family. That feeling of stepping into a chateau tucked into the hills, fresh and free but deeply comforting. We built it into three layers:

  • Top notes: juniper berries and bergamot.
  • Heart notes: pine and patchouli.
  • Base notes: tonka bean and musk.

Bringing the boutique hotel feeling home

We wanted to recreate that moment of walking into a small boutique hotel and pausing to wonder what that scent is, the moment a fragrance becomes part of the memory rather than just the background. That's the feeling we set out to capture, and I think we managed it.

"To me, a scent is never just a scent," says Mathilda, Juniper's founder. "It shapes how we feel, what we remember, and how we experience home."

Made with care, for you and for the planet

Sustainability was never negotiable for this line. Our hand soap and lotion are made in Sweden, 100% vegan and cruelty-free, and free from parabens and sulfates. The candle follows the same principle, made in France from 100% plant-based wax derived from rapeseed oil.