The material
Supima Cotton
Under 1% of the world's cotton
- Føles som
- A stronger, smoother fibre than standard cotton
Great sleep costs just
four kronor more a night.
Scroll to learn moreBed linen from the big box retailer costs less at the till. Counted per night, over the years you sleep in it, the difference is smaller than you think.
The Bed SetSupima Cotton SateenFra 4.900 kr
Let's be honest
A Juniper bed set costs about four and a half times as much as one from the big box retailer. We won't pretend otherwise. But you don't buy bed linen for one night. You sleep in it every night, for years. So that's how we think it should be counted.
Counted per night
Under four kronor a night, and less in practice
Like for like: a duvet cover, a sheet and two pillowcases. We count over 1 000 nights, about five years if you rotate two sets. First as if the cheaper set lasted as long as ours, which is generous to it. Then as it more likely goes, with ours lasting at least 50% longer.
| Juniper | Big Box Retailer | |
|---|---|---|
| Bed set, 4 pieces | 4 500 kr | About 1 000 kr |
| Cotton | 100% Supima | Standard cotton |
| Per night, if both last as long | 4.50 kr | 1.00 kr |
| Per night, with ours lasting 50% longer | 4.50 kr | 1.50 kr |
| The difference | 3.00–3.50 kr a night | – |
What four kronor a night buys you
Five things you'll notice. Most of them every single night.
1. Softer from the first night, and with every wash
Supima is an extra-long staple cotton, and less than 1% of the world's cotton qualifies. Longer fibres spin into a finer, smoother yarn with fewer loose ends. Standard cotton gets rough and pills as its short ends work loose. Ours does the opposite and gets softer the more you wash it.
Supima Cotton
2. It sleeps cooler
Long-staple cotton breathes and lets moisture out, so you don't wake up clammy under the duvet. Our sateen has a dense 430 thread count, single-ply, which keeps it smooth without trapping heat. If you always sleep warm, our Tencel percale is cooler still.
3. It lasts for years
Made for a thousand nights, not a few hundred
Stronger fibres mean less pilling and less thinning, wash after wash. That's the second line of the sum above: when the cheaper set needs replacing a third of the way sooner, the difference drops to 3 kronor a night.
4. The hotel feeling, every night
The one luxury you use 365 nights a year
Mathilda started Juniper after a stay at a small hotel on Mallorca, sleeping in sheets so good she kept thinking about them long after she'd left. That feeling shouldn't be something you only get on holiday.
Four kronor a night is less than 30 kronor a week. Less than a latte, for something you feel every time you get into bed.
5. Fewer, better things
Woven in Porto, and made to outlast several cheaper sets
Once the cotton is spun into yarn, it travels to a family-owned factory in Portugal that has been weaving bed linens since 1948. There, the yarn becomes our 430 thread count sateen and is organically dyed in its final colour.
In 2020, we decided every Tier-1 factory in our supply chain would sit inside the EU, where worker protections are stronger by law. That decision costs more than sourcing from wherever is cheapest that quarter – and it's not one we've reconsidered.
Customer reviews
But don't take our word for it. Our customers agree.
The Bed Set has 4.8 out of 5 from 1,159 reviews, and counting.
★★★★★
Juniper's sateen sheets are the most comfortable sheets I've slept in. I've given them as gifts and gotten the same reaction.
Maria L.
The Bed Set, Supima Sateen
★★★★★
The absolute best, most comfortable sheets to sleep in.
Susanne A.
The Bed Set, Supima Sateen
★★★★★
Very good quality, I was surprised by the soft and comfortable fabrics. It's definitely worth the money.
Christer
The Bed Set, Supima Sateen
Try it against the set you have
Sleep on Juniper for 30 nights, side by side with what you have now if you like. If you don't feel the difference, send it back and we'll refund you.
Our bestseller
The Bed Set
One sheet, one large or two single duvet covers, and two pillowcases, woven from 100% Supima cotton and finished with genuine mother-of-pearl buttons, and every piece can be its own colour. Pair a Snow White sheet with a duvet cover and pillowcases in North Sea Blue. Rated 4.8 from over 1,100 customers, with a 30-day trial on every order.
100% Supima cotton
Free delivery
Try at home for 30 days
Produced in Portugal
To recap
What the extra four kronor pay for
Better cotton, a real thread count, a genuine weave and a factory we can name. Four things you'll feel every night.
The density
430 Thread Count
Dense, not heavy
- Føles som
- Substantial enough to feel like a real investment
The finish
Sateen Weave
A soft, hotel-suite shine
- Føles som
- The finish that separates it from ordinary cotton
The origin
Made in Portugal
Not wherever's cheapest
- Føles som
- A supply chain we can actually trace
Every fabric
See the whole bed linen collection
Supima sateen, classic cotton percale and Tencel percale, all woven in Portugal. Compare the three and pick the one that suits how you sleep.
Questions
Frequently asked questions
Is Juniper really worth it compared with cheaper bed linen?
Counted per night, the difference is under four kronor, and about 3 kronor once you count that ours lasts at least 50% longer. For that you get Supima cotton that gets softer with every wash and sleeps cooler. If it doesn't feel worth it after 30 nights, you can send it back.
How long does Juniper bed linen last?
With normal care we estimate around 1 000 nights of use. If you rotate two sets, that's more than five years. The extra-long Supima fibres are what keep it strong: they pill and thin far less than standard cotton.
How should I wash it so it lasts?
Wash every one to two weeks, separately, at 40 to 60°C, around 1000 rpm. Tumble dry on a low setting or hang while damp to ease creases. Iron if you want that crisp hotel finish.
Will it fit my duvet and pillows?
Our large duvet cover is 230×220 cm and the single is 150×210 cm. Pillowcases come in 60×50 cm as standard, and sheets in several widths. Check your duvet's size before you order. If something doesn't fit, exchanges are free.
Is there a trial period, and can I return it if I don't like it?
Yes. Every order comes with a 30-day trial at home: sleep on it, wash it, and if it isn't the best bed you've slept in, send it back for a full refund. Exchanges are always free.
Is delivery free?
Yes. Every bed set ships free, and exchanges are always free.
100% Supima cotton
Woven in Portugal
Free delivery
Try at home for 30 days
Supima Cotton Sateen
Four kronor a night. Every night, for years.
Free delivery and a 30-day trial. If it isn't the best bed you've slept in, send it back.
