The material
Supima Cotton
Under 2% of the world's cotton
- Feels like
- A stronger, smoother yarn than ordinary cotton. Softer with every wash, not thinner
- Fabric
- 100% extra-long-staple Supima, grown on family farms in California
What makes bed linens great?
Scroll to learn
The Bed SetSupima Cotton Sateen - North Sea BlueFrom €436,95
The raw material
Great bed linens start with the raw cotton. That's why our signature sheets are made from Supima cotton.
Supima fibers run up to 38mm, far longer than ordinary cotton, grown on around 500 family farms across California, Arizona, New Mexico and Texas.
The longer fiber makes a smoother yarn, so the sheet resists pilling and gets softer, not thinner, wash after wash.
Supima Cotton
The craft
Great cotton is only the start. How it's spun, woven and finished decides whether a sheet performs, or just photographs well.
We weave at 430 thread count: dense enough to feel substantial, breathable enough for every season.
The weave itself is sateen. Each thread floats over four before tucking under one. Instead of over one, under one like a plain weave. That leaves more thread exposed on the surface, catching more light, creating a soft sheen.
Our bestseller
The Bed Set
One sheet, one large or two single duvet covers, and two pillowcases, woven from 100% Supima cotton and finished with genuine mother-of-pearl buttons, and every piece can be its own colour. Pair a Snow White sheet with a duvet cover and pillowcases in North Sea Blue. Rated 4.8 from over 1,100 customers, with a 30-day trial on every order.
100% Supima cotton
Free delivery
Try at home for 30 days
Produced in Portugal
Research
We don't mind comparing
There are certainly cheaper sheets out there. There just aren't better ones, no matter how much you pay.
Big Box Retailer
Luxury brands
Extra-long-staple cotton
Meaning the sheets are softer, more durable, and breathe better through the night.
✓
✕
✓
High thread count
Meaning the sheets feel smoother, more durable, and resist pilling over time.
✓
✕
✓
Full transparency
Does the company account for its full value chain and the origins of its raw materials?
✓
✕
✕
Produced in the EU
Are the products made where workers' rights are strongly protected by law?
✓
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✓Mostly
Try at home
Can you sleep in the sheets and return them for a full refund if you're not satisfied?
✓
✕
✕
Bundle pricing on a full set
Can you buy the sheet, duvet cover and pillowcases together at a lower price than piece by piece?
✕
✕
Big Box Retailer
Luxury brands
Extra-long-staple cotton
Meaning the sheets are softer, more durable, and breathe better through the night.
✓
✕
✓
High thread count
Meaning the sheets feel smoother, more durable, and resist pilling over time.
✓
✕
✓
Full transparency
Does the company account for its full value chain and the origins of its raw materials?
✓
✕
✕
Produced in the EU
Are the products made where workers' rights are strongly protected by law?
✓
✕
✓
Try at home
Can you sleep in the sheets and return them for a full refund if you're not satisfied?
✓
✕
✕
Bundle pricing on a full set
Can you buy the sheet, duvet cover and pillowcases together at a lower price than piece by piece?
✕
✕
Customer reviews
Don't take our word for it
The Bed Set has 4.8 out of 5 from 1,159 reviews, and counting.
★★★★★
Juniper's satin sheets are the most comfortable sheets I've slept in. I've given them as gifts and gotten the same feedback. We often stay in hotels, and now we have that same feeling, that same comfort, at home!
Brittmarie S.
The Sheet, Supima Sateen
★★★★★
My second Supima sateen set, and definitely not my last. It's hard to describe just how incredibly soft it feels against the skin, it has to be experienced. A luxury I wish everyone could experience.
Ulla S.
The Bed Set, Supima Sateen
★★★★★
The absolute best, most comfortable sheets to sleep in.
Susanne A.
The Bed Set, Supima Sateen
★★★★★
Very good quality, I was surprised by the soft and comfortable fabrics. It's definitely worth the money.
Christer
The Bed Set, Supima Sateen
Try it first
We're confident enough to let you sleep on the decision, literally. Every order comes with a 30-day trial at home: if it isn't the best bed you've ever slept in, send it back for a full refund. Exchanges and returns are always free, and if you're not sure about a colour, we'll send you a fabric sample to feel before you buy.
Customize
Mix and match to make it yours
Click the images to scroll through the different color options.
One sheet
Fitted to stay secure through the night. Not sure which size you need? See the size guide.
One duvet cover
One large cover, or two singles for a shared bed, your choice at checkout.
Two pillowcases
Envelope closure and tailored pleats, for a neatly made bed every morning.
Build your set
Ready to move in together?
Pick your colours (we'll set you off with the ones you selected above), choose your sizes, and see it all come together before you buy.
Where it all began
It started with one very good night's sleep
In the autumn of 2018, Mathilda and her husband drove up into the hills above Palma to a small hotel the colour of a sunset that had decided to stay. It was, technically, their honeymoon, though the wedding and their newborn daughter had arrived within six months of each other, and what they actually needed most was sleep.
They found it. Three days in, they'd barely left the grounds, and when they finally slept properly, it was in that bed. There were plenty of ordinary explanations for how good it felt, but once the whole family compared notes afterward, they agreed the sheets themselves had something real to do with it too.
They drove down to Palma to see about getting a set of their own, and that's where they found out just how expensive it actually was. The price was reserved for hotel guests only, which stung enough for two people who'd just paid for a wedding and a newborn to keep asking why. So they came home to Stockholm and launched Juniper's first bed linens in March 2019: the same quality, without the hotel room attached.
Where it's made
Woven in Porto, not wherever's cheapest
Once the cotton is spun into yarn, the bobbins travel on to a family-owned factory in Portugal that has been weaving bed linens since 1948. There, the yarn becomes our 430 thread count sateen and is organically dyed in its final colour.
In 2020, we decided every Tier-1 factory in our supply chain would sit inside the EU, where worker protections are simply stronger. That's what brought our bed linens to Porto specifically, with an unexpected bonus: Portugal, like Sweden, has phased out coal power entirely.
The finishing happens there too, down to the authentic mother-of-pearl buttons sewn onto every duvet cover by hand. Every piece carries a QR code on its Made-In label, tracing its own path from raw fibre to your door.
So why Juniper?
To recap: Better cotton, optimal thread count, and a beautiful weave, sewn in Portugal
Three things set our sheets apart from ordinary ones, all made in our family-owned factory outside Porto.
The density
430 Thread Count
Dense, not heavy
- Feels like
- Substantial enough to feel luxurious, breathable enough to sleep cool all night
- Looks like
- A fine, tightly woven finish that's not papery or thin
The finish
Sateen Weave
A soft, hotel-suite shine
- Feels like
- The finish and weight you'd expect from a suite at somewhere like The Ritz-Carlton
- Looks like
- A soft, visible sheen that catches the light without ever looking shiny
Piece by piece
Not ready for the whole set?
Start with a single sheet or pillowcase, and build up to the full set whenever you're ready.
Customer service
We're here to help you choose
Get in touch and we'll help you pick the right colour or size, or send you fabric samples to feel before you buy.
Questions
Frequently asked questions
How is Juniper different?
We use only 100% Supima cotton, woven into a 430 thread count sateen at a family-owned factory in Portugal that has made bed linens since 1948. We sell direct, so you get a hotel-grade sheet without the hotel-supplier markup.
Can I choose a different colour for each piece?
Yes. Sheets, duvet covers and pillowcases all come in the same range of colours, so you can mix and match however you like, whether you buy them as a set or piece by piece.
How do I care for it?
Machine wash warm, tumble dry low. Supima softens with every wash.
For how long will it last?
With proper care, expect more than five years of daily use. Keeping two sets per bed and rotating them extends the life of each set to around ten years.
100% Supima cotton
Woven in Portugal
Free delivery
Try at home for 30 days
Supima Cotton Sateen
Bring the feeling home
Free delivery and a 30-day trial. If it isn't the best bed you've slept in, send it back.
