In the autumn of 2018, Mathilda and her husband drove up into the hills above Palma to a small hotel the colour of a sunset that had decided to stay. It was, technically, their honeymoon, though the wedding and their newborn daughter had arrived within six months of each other, and what they actually needed most was sleep.
They found it. Three days in, they'd barely left the grounds, and when they finally slept properly, it was in that bed. There were plenty of ordinary explanations for how good it felt, but once the whole family compared notes afterward, they agreed the sheets themselves had something real to do with it too.
They drove down to Palma to see about getting a set of their own, and that's where they found out just how expensive it actually was. The price was reserved for hotel guests only, which stung enough for two people who'd just paid for a wedding and a newborn to keep asking why. So they came home to Stockholm and launched Juniper's first bed linens in March 2019: the same quality, without the hotel room attached.