The Shower Towels

The vast majority of towels are created from long-staple cotton, we create ours from 100% Supima extra-long-staple cotton. In other words, we use better raw materials.

From this superior raw material, we create a 700 g/sqm terry. This isn’t unique, you’ll find a similar weight with other premium brands. But the combination of the best cotton in the world and a heavy terry is exceptionally rare.

The towels are so soft you’ll look forward to stepping out of the shower in the morning or at night.

The short answer is, yes most likely.

As long as you are in the market for new terry towels, this is the best of the best. There is no upgrade after this regardless of what you pay.

In fact, we are so confident that these towels are right for you that you can buy our towels and try them in the comfort of your own home for 30 days.

And if you, for any reason, don’t want to keep the towels, we will take them back and issue a full refund. As simple as that.

Not all kinds of cotton are equal. Supima and regular cotton are, in fact, two different species of cotton. The most common type of cotton grown worldwide typically has a fiber length of about 1 inch, whereas Supima cotton’s fiber averages 1.5 inches. Shorter fibers produce yarns that are rougher and subject to pilling on the surface of the product, while longer fibers contribute to strength and softness. Supima cotton is grown at 500 primarily family-owned farms mainly located in California. It represents less than 1% of cotton grown worldwide and is the most expensive widely commercially available cotton in the world due to its high-quality standards and commitment to sustainable farming.

Probably more often than you think. Our towels are no different from other towels when it comes to washing frequency. That means your towels should be washed every week if you use them daily.

Our shower towels measure 70×140 cm, while our bath towels are 100×150 cm—significantly larger. The extra size makes them perfect for wrapping yourself in comfort after a shower or bath.

Yes! You'll find a hanger loop on the long side of the towel for easy hanging.

Our towels are crafted from the finest 100% Supima cotton, known for its exceptional softness, durability, and sustainability. Supima sets the highest standards for responsible cotton farming, ensuring better care for both people and the planet. Additionally, we produce our towels in a family-owned factory in Portugal, where craftsmanship and quality come first. Despite this, we strive to offer the best possible price to make luxurious, long-lasting towels accessible to more people. You can read more about Supima in our guide.

Yes! That’s how confident we are that you’ll love your towels. If they don’t meet your expectations, you can return them for a full refund. You’ll find more details in our return policy at the bottom of this page.

Yes, but not overly fluffy. When designing the perfect towel, we tested countless prototypes, and one of our biggest debates was about the loop length. It took longer than expected to find the ideal balance between softness and absorbency while ensuring the towels remained stylish and long-lasting.