Juniper at Villa Dagmar – The Launch of The Decorative Collection Palma
Location: Villa Dagmar, Stockholm
Date: 7th of March 2025
Press Images: Here
At the iconic Villa Dagmar in the heart of Stockholm, we gathered leading interior journalists, bloggers, and influencers for an exclusive preview of The Decorative Collection Palma – Juniper’s latest collection, designed to bring the elegance of boutique hotels into everyday homes.
A home is more than just a place. It’s where we recharge, find comfort, and get inspired. Textiles have an incredible ability to transform a room and set the perfect mood.
Inspired by Gran Hotel Son Net in Mallorca, where Juniper was first envisioned, the collection is a tribute to timeless design and sustainable craftsmanship. Each piece is handmade in Stockholm, using carefully selected textiles from some of Europe’s most renowned artisans.
Juniper Press breakfast at Villa Dagmar
We started the morning with coffee and showing the collection.
The Palma Collection
After some coffee and look and feel of the decorative pillows, we moved into Smedjan for some lovely breakfast.
The Presentation
Me and Julia took a few minutes to present the wonderful collection here som nuggets.
the decorative Collection
The story behind and craftmanship
Inspired by Gran Hotel Son Net in Mallorca, the place where Juniper was born.
The hotel’s perfect balance of elegance and personality sparked the idea to bring that feeling home.
This first release includes decorative pillows and bedspreads, designed to make your home feel unique and inviting.
Handcrafted in Stockholm with fabrics from Europe’s finest textile artisans.
Sustainability is key – our pillow inserts are made from recycled ocean plastic.
My vision has always been to bring the serenity of a boutique hotel into every home while making it feel entirely personal.
Textiles have the power to transform a space, creating a sense of comfort, warmth, and inspiration.
the decorative Collection
Styling & Photoshoot Opportunities
Exclusive for designers & stylists – This collection is available for you to borrow for photoshoots and styling projects.
We’ll assist with smooth logistics to ensure you have the products when and where you need them.
If your clients fall in love with the pieces – which we believe they will – they can purchase them at a special rate.
Thank You!
I couldn't have dreamed of a better launch. A heartfelt thank you to my incredible team for bringing this vision to life—your dedication and hard work made it all possible. To everyone who attended, your presence truly meant the world to me. And a special thank you to Villa Dagmar for the magical breakfast and beautiful setting!
Explore The Collection
Have a look at the pieces – I hope they bring inspiration for adding a touch of elegance and warmth to your home!
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Ordinarie pris €273Ordinarie prisEnhetspris per
€293,95 EURFörsäljningspris €273Bundle -
Ordinarie pris €151Ordinarie prisEnhetspris per
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Ordinarie pris €151Ordinarie prisEnhetspris per
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Ordinarie pris €151Ordinarie prisEnhetspris per
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Ordinarie pris €141Ordinarie prisEnhetspris per
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Ordinarie pris €141Ordinarie prisEnhetspris per
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Ordinarie pris €141Ordinarie prisEnhetspris per
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Ordinarie pris €263Ordinarie prisEnhetspris per
€283,95 EURFörsäljningspris €263Bundle -
The Complete Pillow Set
Two decorative Pillowcase (40x60 cm) and two Decorative Roll Covers (15x35 cm).Ordinarie pris €527Ordinarie prisEnhetspris per€585,95 EURFörsäljningspris €527Bundle -
Ordinarie pris €283Ordinarie prisEnhetspris per
€304,95 EURFörsäljningspris €283Bundle -
Ordinarie pris Från €575Ordinarie prisEnhetspris per
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Ordinarie pris €24Ordinarie prisEnhetspris per
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Ordinarie pris €24Ordinarie prisEnhetspris per
