Interview

Unveiling Louisa's Design Secrets: Crafting Boutique Hotel Vibes at Home

Unveiling Louisa's Design Secrets: Crafting Boutique Hotel Vibes at Home - Juniper
EXCLUSIVE INTERVIEW WITH LOUISA FALKENBERG

March 6th, 2024

In a recent interview with Louisa Falkenberg, the creative force behind the instagram account Why Less is Not More and a rising star in the world of interior design, we delve into her journey from Instagram enthusiast to establishing her own blog and making waves in the design industry. Join our conversation where we talk about how to get the boutique hotel feeling at home. Louisa shares valuable and concrete tips on how to get there!

"It wasn't long ago that my fiancé spontaneously suggested I share all the beautiful images and inspiration I saved and daydreamed about every day," Louisa recalls when asked about the genesis of her blog. "Taking him up on the idea, I started an Instagram account with no grand expectations. I began sharing everything that caught my eye, from the grand to the humble, without pretense. To my delight, the account gained significant traction, growing by 400-500 followers daily. Since then, one thing has led to another. I began collaborating with ELLE, engaging in numerous partnerships, and currently, I'm working on launching my own platform."

 


" I'm a fan of markets and antique finds. I spend hours each week scouring auction sites, with Catawiki being a personal favorite for its unique finds and reasonable prices."

 

 

You've emphasized the significance of incorporating patterns in various elements of a room, like rugs, pillows, and curtains. What advice would you offer to beginners looking to achieve a harmonious atmosphere?

Introduce patterns one room at a time. Find an item, whether a pillow, pouf, or artwork, that stands out from the room's color palette. A single standout piece can set the tone, allowing other elements to remain calm and neutral.

I really appreciate the decorative details in your interior design, from elegant tableware to bowls with unique character. Could you share some of your sources of inspiration when it comes to making such purchases?

I love decor characterized by elegant serveware and bowls with unique characters. My inspiration comes from strong women worldwide, often finding their homes equally inspiring. Instagram is my go-to for inspiration. Additionally, I'm a fan of markets and antique finds. I spend hours each week scouring auction sites, with Catawiki being a personal favorite for its unique finds and reasonable prices.

I am curious, what is your process when you decorate a room?

I approach room design as if it was a painting, always striving for harmony and balance. Every room should have a focal point. If there's a standout feature, such as a ceiling mural in my hallway, other elements must complement it without overwhelming the space. I opt for neutral furnishings with rich textures to contrast with harder elements. Each room should have its own 'star,' with supporting elements playing a background role. Don't tackle every room at once; creating a personal home takes time.

Crafting a Boutique Hotel Ambiance at Home
Louisa shares her top five tips for infusing a boutique hotel feel into one's living space:

1. Lighting is key! Incorporate as many different light sources as possible to create ambiance.

2. Always have candles! Nothing beats them for creating a cozy atmosphere.

3. Invest in quality dinnerware and glassware to elevate even the simplest moments at home.

4. Keep a liquid soap in stylish packaging in the bathroom for an instant touch of luxury

5. Incorporate flowers and plants for a lively and nurturing atmosphere.



In conclusion, Louisa's journey from Instagram enthusiast to interior design influencer is a testament to the power of passion, authenticity, and a keen eye for detail. With her insightful tips and dedication to creating harmonious spaces, she continues to inspire countless individuals to elevate their living environments to something extraordinary.

Follow Louisa on Instagram.

 

The story behind the Decorative Collection Palma

We are so excited to finally share Juniper’s latest launch – a collection of decorative pillows and bedspreads. This is a collection that captures the essence of boutique hotel luxury, but reimagined to feel right at home.


Handmade in Stockholm, each piece is crafted with carefully chosen fabrics from some of Europe’s finest textile houses. The inspiration for this collection comes from a place that is deeply meaningful to Juniper: Gran Hotel Son Net in Mallorca. It’s the very hotel where the idea for Juniper was born – a place that beautifully blends luxury with the warmth of a personal home.

For this collection, even the smallest details have been thoughtfully considered. The inner pillows are crafted in Denmark using recycled ocean plastics, transformed into high-quality fiberfill. Sustainability and craftsmanship are at the heart of every piece.

The first release features a set of decorative pillows and bedspreads designed to make your spaces feel both unique and inviting. My hope is that these pieces will bring the same sense of relaxation and elegance you’d find at a boutique hotel while feeling entirely your own.

Our photoshoot for this collection took us back to Mallorca. Stay tuned as we share these moments and give you a closer look at the collection that we are so proud to share with you.

Get inspired

Hover over the photos to see all the product details.

Complete your look with our Exclusive Bundles

Save time and create a cohesive style by shopping our curated bundles. Each bundle is thoughtfully paired to help you achieve the perfect boutique hotel feel in your home.

decorative Collection

The Decorative Duo

This bundle includes one Decorative Pillow and one Decorative Roll, available with or without our inner pillows. Perfect for adding a touch of style to a chair in your living room or bedroom.

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Juniper Green

decorative Collection

The Decorative Pillow Pair

This bundle includes two Decorative Pillows (40x60 cm), available with or without our inner pillows. Ideal for elevating your bedding with sophistication and a touch of color.

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decorative Collection

The Decorative Roll Cover Pair

This bundle includes two Decorative Rolls, available with or without our inner pillows. Perfect for decorating your sofa or chairs in the living room, or for adding a refined touch to your bedding.

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Mountain Clay Shimmering Olive Green

decorative Collection

The Complete Set

This bundle includes two Decorative Rolls and two Decorative Pillows, available with or without our inner pillows. Create a boutique-hotel feeling in your bedroom while keeping it warm and personal, just like home.

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Ivory Sand

decorative Collection

The Bedspread

The bedspread has a soft, muted beige tone with a beautifully quilted texture, offering a subtle, elegant pattern. Its clean, crisp lines provide a sophisticated look, while the subtle stitching adds depth and texture

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Versatile Elegance for Every Room

I love how versatile these decorative pillows are—you can style them on your bed for a touch of elegance, and when you’re ready for a change, move them to your sofa or favorite chair to instantly elevate the look of your living room.

Mountain Clay Shimmering Olive Green

Thoughts from Mathilda, Founder of Juniper

I’m completely in love with our new collection, Palma. It’s amazing how it can transform a room and add that little something extra. For me, it’s all about the small details that bring joy—like walking into your bedroom after a long day, turning on the light, and feeling that warm, inviting atmosphere. Or curling up on the sofa with your morning coffee, surrounded by soft textures that inspire a sense of calm for the day ahead. These moments are what this collection is all about.

Customer Support

If you have any questions or need assistance, don’t hesitate to reach out. We’re here to support you!