The Swedish Bedding Guide 2025: Everything You Need to Know Before You Buy
If you’re looking to upgrade your sleep in 2025, your bedding choices matter more than ever. But with a flood of materials, thread counts, weaves, and price points on the Swedish market, knowing what truly matters can be overwhelming.
That’s why we created this guide: to help you make an informed, confident, and comfortable decision.
Quick Guide: Choosing the Right Material & Weave
Materials – What your sheets are made of:
Linen
- Best for warm sleepers, textured feel, relaxed style.
- Breathable, naturally wrinkled, ideal for summer and minimalists.
Supima Cotton
- Best for: classic softness, durability, all-year use.
- Strong, smooth, and long-lasting thanks to extra-long staple fibers.
TENCEL™ Lyocell
- Best for: hot sleepers, eco-conscious buyers, silky touch.
- Cool, moisture-wicking, and made from responsibly sourced wood pulp.
Weave Types – How your sheets feel:
Percale:
- Percale (weave) – Best for: crisp & matte feel, hotel-style sharpness.
- Lightweight and breathable—great if you run hot at night.
Sateen:
- Best for: silky softness, warmer sleepers, wrinkle resistance
- Slight sheen, denser weave, more insulating feel.
Juniper tip: Don’t choose based on trend—choose based on how you sleep and what textures you love against your skin.
The Thread Count Myth: Quality ≠Quantity
Contrary to popular belief, a higher thread count doesn’t always equal better sheets. Thread count does have a role—but only when considered alongside these other factors.
What matters is the combination of:
- Fiber length (e.g., extra-long staple cotton)
- Weave type
- Finishing process
- Thread count
The myth is not that thread count doesn’t matter at all, but that it should be the only or main measure of quality. Truly exceptional sheets are the result of multiple factors working together: long-staple fibers, balanced weave, precision finishing, and yes, an appropriate thread count.
Juniper uses long-staple fibers like Supima and TENCEL™ Lyocell that naturally feel softer, breathe better, and last longer, with a thread count of 430 for Supima and 300 for the Tencel.
The Pillowcase in TENCEL™ Lyocell
The Pillowcase in Supima Sateen
Comparing Swedish Bedding Brands
With so many bedding brands on the Swedish market, it can be difficult to know what sets them apart. We’ve created a simple comparison to help you see how Juniper stacks up in terms of material quality, transparency, sustainability, and pricing—so you can choose what truly fits your values and sleep preferences.
Care Guide: How to Extend the Life of Your Bedding
Luxury bedding is an investment. Here’s how to make it last:
- Wash at 40°C with gentle detergent. Avoid fabric softeners on TENCEL™ or Supima.
- Line dry when possible to preserve fibers and prevent pilling.
- Ironing? Not necessary for performance, but ideal for aesthetic crispness.
- Rotate sets to reduce wear and allow proper rest time for fabrics.
Caring well for your sheets doesn’t just save money. It keeps your sleep experience luxurious, year after year.
Customer Favorite: The Bed Set
Personal Note from the Founder
When we started Juniper, our goal was simple: to make the kind of bedding we couldn’t find—soft enough to feel indulgent, but made with integrity and purpose. That meant sourcing the world’s best materials and building long-term relationships with responsible textile partners in Portugal.
We created this guide to help you cut through the noise and feel confident in your choices. Sleep is too important to settle for less.
Best regards,
Mathilda
Explore Juniper bedding
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The Bed Set | Supima Sateen
One sheet, one or two duvet covers (two is more expensive), and a pair of pillowcases. All in Supima Sateen.Regular price From €420Regular priceUnit price per€495,00 EURSale price From €420Bundle -
The Bed Set & Extra Pair of Pillowcases | Supima Sateen
One sheet, one or two duvet covers (two is more expensive), and a total of four pillowcases. All in Supima Sateen.Regular price From €490Regular priceUnit price per€575,95 EURSale price From €490Bundle -
The Duvet Cover Set | Supima Sateen
One or two duvet covers, and a pair of pillowcases. All in Supima Sateen.Regular price From €300Regular priceUnit price per€340,00 EURSale price From €300Bundle -
The Single Bed Set | Supima Sateen
One sheet, one single duvet cover, and a pair of pillowcases. All in Supima Sateen.Regular price €325Regular priceUnit price per€380,00 EURSale price €325Bundle -
Regular price From €118Regular priceUnit price per
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Regular price €195Regular priceUnit price per
€220,00 EURSale price €195Bundle -
The Single Duvet Cover Set | Supima Sateen
One single duvet cover and a pair of pillowcases. All in Supima Sateen.Regular price €230Regular priceUnit price per€260,00 EURSale price €230Bundle -
The Bed Set | Tencel Percale
One sheet, one or two duvet covers, and a pair of pillowcases. All in Tencel Percale.Regular price From €420Regular priceUnit price per€495,00 EURSale price From €420Bundle -
Regular price €142Regular priceUnit price per
€167,95 EURSale price €142Bundle
FREQUENTLY ASKED QUESTIONS
Still uncertain? Find the answers here.
Does a higher thread count mean better quality?
Thread count does have a role—but only when considered alongside other factors. What matters is the combination of:
- Fiber length (e.g., extra-long staple cotton)
- Weave type
- Finishing process
- Thread count
Relying on thread count alone can be misleading. Truly high-quality bedding is the result of these elements working together.
Are Juniper’s sheets better than IKEA or Hemtex?
Juniper uses premium fibers like Supima and TENCEL™, made in Portugal with OEKO-TEX certification. While IKEA or Hemtex offer lower prices and lower quality, Juniper focuses on luxury performance and long-term durability.
How long should premium sheets last?
With proper care—rotating sets, avoiding fabric softener, line drying—high-quality sheets can last 5-10 + years while maintaining comfort.
What makes Supima cotton different?
Supima is extra-long staple cotton grown in the U.S. It’s stronger, softer, and more colorfast than regular cotton. It is the finest cotton on earth.
Is investing in luxury bedding worth it?
Absolutely—consider you spend ~1/3 of your life in bed. Quality bedding improves sleep, skin health, and everyday comfort.
Customer Support
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