A few years ago, Caroline went to law school, and the master plan was to become a business lawyer. However, she soon realized that her creative mindset was far too visionary to be locked into long text paragraphs and therefore decided to pull off a significant career change. Today, she is a freelancing creative working across functional areas in marketing and branding for the thriving startup scene in Stockholm. Her path has led her to have a positively infectious joie de vivre that comes out through a bubbly can-do-anything type of personality.
When entering Caroline’s apartment in Stockholm, where she lives with her boyfriend Axel, you step into a world of minimalism but with a southern European edge. Natural light flows in through the windows and bounces off the white walls and onto natural wooden surfaces. The minimalist space combined with dots of creative genius allows your senses to flourish. You instantly feel that you could find your inner balance and get a lot done if you sat down next to Caroline for a day of co-working. Caroline explains that she and her boyfriend Axel share the same sense of style that she describes as Scandinavian simplicity with Italian boldness. She says that her boyfriend just went to buy everything at the iconic Stockholm-based interior design store Nordiska Galleriet and BB Italia with a smile on her lips.
Caroline considers herself a jack of all [creative] trades. Through unpaid photography jobs, she got herself into the marketing department at the preppy fashion brand GANT, and things just kept on going from there. Today she works with social media strategy, photography, writing, or anything in the creative space. She finds motivation in anything where she can create or be creative, and she much prefers working with a blank canvas, only limited by her imagination. To go the extra mile and create something exceptional.
“My dream for the future is to wake up next to Axel, excited for what’s to come, and have as much chocolate, wine, and laughter as possible.”
She views herself as an early adopter and loves to try the newest trends. Like the sourdough bread, I am baking right now, she claims with a smile. Some of the trends that have stuck with her are yoga, running, and reading. She says that they are all ways to disconnect from an otherwise high-paced environment and listen to her inner self.
Working on own creative projects that aren’t necessarily part of work is another way to channel that inner voice and find balance. As is cooking, and if you scan down Caroline’s Instagram, you will immediately get inspired by her sincere love of food, particularly by her go-to green smoothie bowls that look like they come out of the kitchen at the new “it” brunch place. However, she is not shy about admitting that chocolate desserts and wine are part of the weekly diet, as is a visit to the high-end, yet relaxed, restaurant Nybrogatan 38. I know the menu by heart, love the casual atmosphere, and the staff usually greets me, she says. Caroline believes that being healthy is about finding balance, not going to the extreme on either end, but letting yourself enjoy life to the fullest in every moment.
Caroline loves to spend time in the south of France; she has spent every summer since she was a small child at the picturesque hilltop village, Biot, in the Provence-Alpes-Côte d’Azur near Antibes, between Nice and Cannes. The stunning town most renowned for its cubist art museum of Fernand Leger and a thriving handmade ceramics and glass blowing industry dates back to prehistoric times. Caroline emphasizes her love for the Mediterranean way of life with long lunches, late candle-lit dinners in the dark with warm sweeping winds, and old school jazz by Chet Baker or John Coltrane streaming from an old loudspeaker. This is when life is at its slowest, in the best of ways.