★ ★ ★ ★ ★ 1254+ 5 Star Reviews

SUPIMA COTTON TOWELS

Plaza Interior sustainability award winner. 100% Supima cotton. Produced in Portugal.
This week only, 20% off with code BW20.
20% off all towels
  • 100% Supima cotton
  • •
  • Produced in Portugal
  • •
  • Free delivery
  • •
  • Try at home for 30 days
  • •
  • 100% Supima cotton
  • •
  • Produced in Portugal
  • •
  • Free delivery
  • •
  • Try at home for 30 days
  • •
  • 100% Supima cotton
  • •
  • Produced in Portugal
  • •
  • Free delivery
  • •
  • Try at home for 30 days
  • •
  • 100% Supima cotton
  • •
  • Produced in Portugal
  • •
  • Free delivery
  • •
  • Try at home for 30 days
  • •
Best seller Snow White
Snow white Stone grey Beach sand North sea blue Juniper green

The Master Bathroom Towel Set is the complete makeover your bathroom has been waiting for

Our most-loved set includes 2 shower towels and 2 hand towels. Already 6% off - now with an additional 20% during Black Week. Don’t wait, this set is selling fast.
EXTRA 20% off

WHY JUNIPER?

Swipe through the top three reasons Juniper feels different.

1 of 3

THE CREATIVE MIND BEHIND JUNIPER

In 2018, Mathilda Wibom Westerberg and her family spent their honeymoon at a small luxury hotel in Mallorca. The calm, comfort, and attention to detail made a lasting impression.

Soon after returning home, Mathilda founded Juniper, with a dream to bring that same boutique hotel feeling into people’s everyday lives. At the heart of Juniper lies a deep commitment to quality, using only the finest materials and craftsmanship to create timeless essentials made to last.

THE CREATIVE MIND BEHIND JUNIPER

Explore our Bestsellers

Now with an extra 20% off, use code BW20

POPULAR The Shower Towels - Juniper Green - Juniper
Snow White Stone Grey Beach Sand North Sea Blue Juniper Green

THE SHOWER TOWELS

After stepping out of the shower, the touch of a premium towel creates a moment of everyday luxury, as the smooth Supima-cotton and superior absorbency offer a delightful and efficient drying experience. The size of the Hand Towel is 70x140 cm.
THE SHOWER TOWELS
Popular snowwhite
Snowwhite Stone grey Beach sand North sea blue Juniper green

COMPLETE BATHROOM SET

Includes 2 bath towels or 2 shower towels, 2 guest towels, and 1 bath mat. Already 9% off as a bundle and now an additional 20% off during Black Week.Perfect for that complete bathroom makeover.
EXTRA 20% OFF
bw bundle snowwhite
North sea blue Stone grey Beach sand Juniper green Snowwhite

4 Bath Towels & 4 Hand Towels

Black Week Only: 4 Shower Towels & 4 Hand Towels. Our customers’ top-rated set, already 9% off and now an additional 20% discount during Black Week. Soft, absorbent, and luxurious towel set.
EXTRA 20% OFF

ALL BLACK WEEK BUNDLES

Here you’ll find our most-loved pieces and exclusive bundles, curated from customer favorites and crafted for timeless comfort.

Discover limited offers on premium bedding towels, fragrance and robes, available only this week.

BLACK WEEK OFFERS

THIS IS THE LAST TIME YOU SWITCH TOWEL BRAND

That's a bold statement but we really believe it to be true. We use the finest raw materials available and our customers are taking notice. Read for yourself

FREQUENTLY ASKED QUESTIONS

Your questions answered, including Black Week details.

Do you offer extended returns during Black Week?

Yes, we’ve extended our exchange period until January 9th, 2025.

That way, you can shop gifts for the holidays with complete peace of mind, knowing there’s plenty of time for exchanges after the celebrations.

How long is the 20% Black Week offer valid?

Our Black Week offer runs until December 1st, 2025.

It’s the perfect time to refresh your home or get your gifting done early, while saving on our most loved essentials.

Are there any special bundles or exclusive offers during Black Week?

Yes, we do! You’ll find all our special bundles right here and in addition to that, enjoy 20% off everything during Black Week.

How does Juniper towels differ from other towels?

The vast majority of towels are created from long-staple cotton, we create ours from 100% Supima extra-long-staple cotton. In other words, we use better raw materials.

From this superior raw material, we create a 700 g/sqm terry. This isn’t unique, you’ll find a similar weight with other premium brands. But the combination of the best cotton in the world and a heavy terry is exceptionally rare.

The towels are so soft you’ll look forward to stepp out of the shower in the morning.

Are Juniper towels right for me?

The short answer is, yes most likely.

As long as you are in the market for new terry towels, this is the best of the best. There is no upgrade after this regardless of what you pay.

In fact, we are so confident that these towels are right for you that you can buy our towelsnens and try them in the comfort of your own home for 30 days.

And if you, for any reason, don’t want to keep the towels, we will take them back and issue a full refund. As simple as that.

How often should I wash my Juniper towels?

Probably more often than you think. Our towels are no different from other towels when it comes to washing frequency. That means your towels should be washed every week if you use them daily.

What is Supima cotton and how is it better for me?

Not all kinds of cotton are equal. Supima and regular cotton are, in fact, two different species of cotton.

The most common type of cotton grown worldwide typically has a fiber length of about 1 inch, whereas Supima cotton’s fiber averages 1.5 inches.

Shorter fibers produce yarns that are rougher and subject to pilling on the surface of the product, while longer fibers contribute to strength and softness.

Supima cotton is grown at 500 primarily family-owned farms mainly located in California.

It represents less than 1% of cotton grown worldwide and is the most expensive widely commercially available cotton in the world due to its high quality standards and commitment to sustainable farming.

CUSTOMER SERVICE

Questions? We’re happy to help.
Email us or call
08 - 83 90 06.

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