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SUPIMA COTTON TOWELS

Plaza Interior sustainability award winner in home textiles 2022.
100% Supima cotton. Produced in Portugal.
SAVE 15% ON THE MASTER BATHROOM TOWEL SET
  • 100% Supima cotton
  • Produced in Portugal
  • Free delivery
  • Try at home for 30 days
  • 100% Supima cotton
  • Produced in Portugal
  • Free delivery
  • Try at home for 30 days
  • 100% Supima cotton
  • Produced in Portugal
  • Free delivery
  • Try at home for 30 days
  • 100% Supima cotton
  • Produced in Portugal
  • Free delivery
  • Try at home for 30 days

THE CREATIVE MIND BEHIND JUNIPER

In 2018, founder Mathilda Wibom Westerberg, husband Jacob, and their daughter Juni spent the couple’s honeymoon vacation at Gran Hotel Son Net near the Tramuntana mountains in Mallorca. Recovering from hard work, the stress of arranging a wedding, and adding a new family member in the span of six months.

The stay at the secluded luxury boutique hotel was one of the best experiences the family had ever had. The service was friendly; the food was spectacular; the garden was full of the most well-kept Juniper trees imaginable, and the whole family slept like babies.

And shortly after checking out from the boutique hotel Mathilda started working on Juniper. With the ambition and dream to bring the same joy, she had felt at that hotel into people’s everyday lives. By designing great home essentials, removing the luxury markups, traditional brands had gotten consumers used to, and providing an exceptional customer experience, just like at a boutique hotel.

THE CREATIVE MIND BEHIND JUNIPER

WHY JUNIPER?

Best seller Snow White
Snow white Stone grey Beach sand North sea blue Juniper green

The Master Bathroom Towel Set is the complete makeover your bathroom has been waiting for

Discover our most popular product which includes two shower towels and two hand towels
SAVE 15% BY BUYING THE MASTER BATHROOM TOWEL SET

THIS IS THE LAST TIME YOU SWITCH TOWEL BRAND

That's a bold statement but we really believe it to be true. We use the finest raw materials available and our customers are taking notice. Read for yourself

VIEW ALL TOWEL PRODUCTS
POPULAR The Shower Towels - Juniper Green - Juniper
Stone Grey North Sea Blue Juniper Green

THE SHOWER TOWELS

After stepping out of the shower, the touch of a premium towel creates a moment of everyday luxury, as the smooth Supima-cotton and superior absorbency offer a delightful and efficient drying experience. The size of the Hand Towel is 70x140 cm.
Buy THE SHOWER TOWELS
Popular The Hand Towels - Juniper Green - Juniper
Snow White Juniper Green

THE HAND TOWELS

Using a nice hand towel feels great on your skin, as it absorbs moisture effectively, leaving your hands feeling clean, dry, and ready to go. The size of the Hand Towel is 40x70 cm.
Buy THE HAND TOWELS
BUNDLE Snow White
North sea blue Stone grey Beach sand Juniper green

THE SUITE TOWEL SET

Want to turn your bathroom into a spa-like retreat? Nothing says luxury quite like heavy, soft, and super plush towels. Our luxurious Suite Towel Set will make you look forward to leaving the shower in the morning to start your morning routine. 
Buy THE SUITE TOWEL SET

FREQUENTLY ASKED QUESTIONS

Still uncertain? Find the answers here.

How does Juniper towels differ from other towels?

The vast majority of towels are created from long-staple cotton, we create ours from 100% Supima extra-long-staple cotton. In other words, we use better raw materials.

From this superior raw material, we create a 700 g/sqm terry. This isn’t unique, you’ll find a similar weight with other premium brands. But the combination of the best cotton in the world and a heavy terry is exceptionally rare.

The towels are so soft you’ll look forward to stepp out of the shower in the morning.

Are Juniper towels right for me?

The short answer is, yes most likely.

As long as you are in the market for new terry towels, this is the best of the best. There is no upgrade after this regardless of what you pay.

In fact, we are so confident that these towels are right for you that you can buy our towelsnens and try them in the comfort of your own home for 30 days.

And if you, for any reason, don’t want to keep the towels, we will take them back and issue a full refund. As simple as that.

How often should I wash my Juniper towels?

Probably more often than you think. Our towels are no different from other towels when it comes to washing frequency. That means your towels should be washed every week if you use them daily.

What is Supima cotton and how is it better for me?

Not all kinds of cotton are equal. Supima and regular cotton are, in fact, two different species of cotton.

The most common type of cotton grown worldwide typically has a fiber length of about 1 inch, whereas Supima cotton’s fiber averages 1.5 inches.

Shorter fibers produce yarns that are rougher and subject to pilling on the surface of the product, while longer fibers contribute to strength and softness.

Supima cotton is grown at 500 primarily family-owned farms mainly located in California.

It represents less than 1% of cotton grown worldwide and is the most expensive widely commercially available cotton in the world due to its high quality standards and commitment to sustainable farming.

See our full assortment at Juniper

CUSTOMER SERVICE

If you would prefer to speak with a human, the Juniper team is happy to assist you! Just send us an email.