Towels

Our towels are crafted in Portugal from 100% Supima cotton for exceptional softness and durability. Designed in Sweden with timeless aesthetics to bring a hotel-like experience to your home. Available as bath towels, shower towels, guest towels, and bathroom rugs.

What Makes Supima Cotton Towels Different?

Supima cotton towels are made from extra-long staple fibres grown exclusively in the United States, representing less than 1% of all cotton produced worldwide. These longer fibres create a smoother, stronger yarn that absorbs more water, resists pilling, and maintains its softness wash after wash — unlike standard cotton towels that lose their quality over time.

Which Towel Size Should I Choose?

For everyday use, our shower towels (70Ă—140 cm) offer full-body coverage after bathing. Bath towels (50Ă—100 cm) work well as hand towels or for lighter drying needs. Guest towels (30Ă—50 cm) are ideal for powder rooms and guest bathrooms. Our bath mats complete the set, designed to absorb moisture while keeping your floors dry and safe.

How Do I Care for Luxury Cotton Towels?

Wash your Supima cotton towels at 60°C with a mild detergent and avoid fabric softener, which coats the fibres and reduces absorbency. Tumble dry on medium heat to maintain fluffiness. With proper care, these towels become softer with each wash while retaining their colour and structural integrity for years.

Why Are Portuguese-Made Towels Considered the Best?

Portugal has been a centre for textile manufacturing for centuries, combining traditional weaving expertise with modern production standards. Our towels are produced in a family-run mill in northern Portugal that specialises in premium terry cloth, using sustainable practices including OEKO-TEX certified processes and responsible water management.

Can’t find what you are looking for?

WE MIGHT JUST HAVE AN IDEA...

THE MASTER BATHROOM TOWEL SET

It includes your color choice of two shower towels along with your color choice of two hand towels. Click below, make your color choices, head for the checkout, and we’ll take care of the rest.

Shop Now

OR FILTER FOR OTHER PRODUCTS

towels

Juniper towels are designed to bring the feeling of hotel luxury into your daily life. Crafted in Portugal from 100% Supima cotton, they combine exceptional softness, high absorbency, and long-lasting durability, making them everyday essentials with a premium touch.


The collection is available in a full range of sizes to suit every need: shower towels (70x140 cm) for daily comfort, large bath towels (100x150 cm) for an indulgent wrap-around feel, guest towels (40x70 cm) to offer your visitors a hotel-like experience, and face towels (30x30 cm) for your skincare routine. To complete your bathroom setup, we also offer bath mats (80x50 cm) in the same premium Supima cotton quality.


Designed in Sweden and woven in Portugal, Juniper towels reflect timeless Scandinavian aesthetics and superior craftsmanship. Each piece is made to stay beautiful wash after wash, so you can enjoy the same sense of freshness and elegance every day.


Mix and match different sizes and colors to create a harmonious and elegant bathroom atmosphere. With Juniper towels, you don’t just buy bathroom textiles - you invest in long-lasting comfort, timeless design, and a daily ritual of hotel-inspired luxury.