Bed linens like in a luxury hotel

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Whether you’re CREATING NEW dreams or chasing AFTER OLD ONES, great sleep is THE FIRST – and most important – STEP

We are Juniper

We strive to bring the best parts from a secluded boutique hotel to your home.

We never compromise on quality. On the contrary, we use the finest raw materials available, embody craftsmanship, and pay meticulous attention to detail. From our products to how we care for you if – god forbid – anything would go wrong and how we minimize our impact on the environment, our quest for perfection is ever-present.

However, we make it possible to afford goods of the highest quality by using a disruptive business model that removes unnecessary middlemen and passes on the savings to you. We are your new best friend when it comes to finding premium sheets at a price that won't keep you up at night.

We only use Supima cotton – ensuring you get an insanely comfortable sleeping experience

We are certified climate neutral – so you can sleep soundly with the next generation of dreamers in mind

We offer true value by cutting out the middlemen – so you pay for what you get

We will take back your bed linens if you don’t love them – so you can try them in the comfort of your own home

Don’t just take our word for it

"Luxury quality at a lower price" - Residence Magazine, "Juniper's bed linens are of the highest quality possible and considers both the customers wallet and the environment" - Moderna Livet, "Since day one, sustainability has been at the top of the agenda" -, "She was missing a brand that offered luxury quality bed linens at a reasonable price" - Hem Ljuva Hem, "Premium bed linens at better prices" - Couch Magazin, "Mathilda identifed a market opportunity in offering high end sheets at a better price point" - Di Digital,